Back in 2003, Joe Coffee founder Jonathan Rubinstein had a simple vision: brew high-quality, delicious coffee, and serve it to the neighborhood with warm hospitality. Since the very first cafe opened 20 years ago on that cozy corner of Greenwich Village, the mission has remained the same—to share their unwavering commitment to quality coffee while creating a welcoming space for the community. Two decades later, Joe expanded to over 20 cafes across Manhattan, Brooklyn, and Queens, with its own roastery in Long Island City.